Corporations have the upper hand over the startups that threaten to
disrupt them. They have the ideas, resources, and—critically—the talent to build new ventures from within. Smart companies—like Amazon, Microsoft, Bosch, and Analog Devices—make these assets count with secret weapons: Corporate Explorers.
These are managers that have the insight, resilience, and discipline to develop revenue-generating channels inside existing organizations. They are part entrepreneur, capable of using innovation disciplines to jump start cutting-edge ideas, and part change leader, able to create a movement within the organization
to support investment.
A hands-on, how-to manual for innovating from within a corporation
In the Corporate Explorer Fieldbook: A Practitioner's Guide to Building New Ventures in Existing Organizations, a team of renowned innovation and change experts delivers an indispensable companion to the newly published Corporate Explorer: How Corporations Beat Startups at the Innovation Game. In the book, you'll find the tools, methodologies, and techniques you need to convert a great idea into a thriving, profitable business.
Explore the pain points, pitfalls, and opportunities experienced by real organizational leaders who adopted the Corporate Explorer framework and realized substantial successes. The book also offers:
An essential and hands-on guide for corporate innovators working within the confines of existing organizations, the Corporate Explorer Fieldbook is a must-read for managers, executives, team leaders, and corporate entrepreneurs seeking to have an outsized impact on their companies.
19 Chapters by leading practitioners, academics, and advisers
—
Dan Olley,
Chief Executive Officer, Hargreaves Lansdown
—
Dr. Alexander Bockelmann,
Group Chief Technology Officer, Baloise Group
—
Gaby Appleton,
Chief Digital Product Officer, RX Global
“Corporate Explorer is a practical guide to building new businesses in large, complex organizations and provides a state-of-the-art framework for innovation. Binns, O’Reilly and Tushman have expertly described what makes the difference between success and failure in these efforts.”
— Dr. Uwe Kirschner, Partner, Bosch Management Consulting
Corporate Explorer
is a guidebook to the practices that enable these managers to go from idea into action. It explains how success as a Corporate Explorer is not only possible, but just as feasible
as a venture-capital backed entrepreneur.
These lessons come from the trailblazers of corporate innovation—Andrew Binns (Change Logic), Charles O'Reilly (Stanford Graduate School of Business), and Michael Tushman (Harvard Business School)—who have decades of experience helping entrepreneurial-minded executives activate employees to become Corporate Explorers.
—
Gavin Patterson,
President and Chief Revenue Officer, Salesforce.com
—
Yoky Matsuoka,
Founder and CEO of Yohana,
Managing Executive Officer of Panasonic
It is a must read for any business professional who accepts that unless they embrace an ever-changing world, they will become victims of this change rather than victors. Peppered with dozens of examples from the real world, this is a book of great insight and clarity that demonstrates the vast experience [the authors] have gathered over the years.
—
Tomer Zvulun,
General & Artistic Director, The Atlanta Opera
—
Adam Singolda,
Founder & CEO Taboola.com Ltd, Co-founder of K Health